![]() Then a question is posed to highlight the decision at hand, the moment of truth for the individual or company. Like any good story, you introduce a complication to highlight the conflict, the problem or opportunity that affects the situation. Good stories don’t just dump information on their audiences, they begin by crisply describing a situation, creating a mental picture in the mind of the audience. Then you arrange the information in a way that your audience can rapidly process. The Pyramid Principle has a four-part introductory structure: How You Can Use The Pyramid Principle To Convince Anyone That’s what The Pyramid Principle is at its core: a principle that allows you to quickly seize your audience’s attention and communicate with gravitas, by creating a compelling story that is easy to understand and remember. How is this possible?īy focusing on the key actionable point, or the “bottom line,” and supporting it through the underlying arguments and data, Barbara was able to teach her students to get straight to the point. The Pyramid Principle allows you to have your cake and eat it, too – all the content, and easily digestible. How often have you had to decide between unloading a ton of content or dumbing down the message to communicate it quickly? Barbara was the best at getting all the new recruits to go from hot-shot, straight-from-campus hires to expert consultants in the shortest amount of time.īarbara did it by employing a principle that could take large amounts of information and structure it to simplify the story yet retain the detail. The Pyramid Principle was created by Barbara Minto, who headed training for McKinsey & Company back in the ’70s. ![]() One of the best, yet relatively unknown tools to help you hold the attention of executives (or any audience) is The Pyramid Principle. In the consulting world, we accomplish this with The Pyramid Principle. You need to tell your stories in a way that models the way people process information. Yes, a presentation may last a lot longer, but you don’t have much time to get–and keep–someone’s attention. If you fail to get right to the point, you risk losing them. ![]() In business, you have a few minutes to get your point across before a busy executive stops paying attention to you. If you want to move up the ranks from in any business, then you need to master a critical skill beyond work ethic: the ability to communicate more information, more clearly, in a limited amount of time. ![]() We’ve all heard the conventional wisdom that says if you want to advance in your career, then you have to work hard. ![]()
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